Business Mobile Apps

Going by the prediction done by Gartner, it is believed that the year 2017 will witness around 268 billion mobile downloads and lead to a revenue generation of $77 billion. Furthermore, by the end of the year 2020, the revenue generated through mobile apps is estimated to cross a whopping $189 billion. These statistics are enough to depict how the use of mobile apps have increased considerably and shall keep growing in the near future. Hence, it won’t be wrong to say that mobile apps have become imperative for the success, sustainability, and growth of a business. However, the relatively new field of the mobile app is cluttered with misleading information, stereotypes and preconceived notions. There are certain myths regarding a mobile app that are doing the rounds and should not be believed at all. Let’s have a look at the 5 mobile app myths because it’s high time that we bust and debunk these myths completely. Mobile apps are heavy on costs: Building a mobile app doesn’t ne...

Mobile apps have taken the consumer world by storm and the business world seemed to have adjusted quite well to this change so much that almost every sector in business has accepted, adapted and changed with the app wind. A research conducted by a private firm found that by 2020, the Indian enterprise mobile app market will be worth $500 billion by 2020. Ever since its inception and unparalleled growth potential, business enterprises don’t just see mobile app as an additional investment towards the digital marketing efforts. They perceive the potential as a tool that can strengthen their internal and external customer engagement as well transform their current business scenario into a positive or a better version.  Mobile apps have done a great deal already for the businesses but it wouldn’t be wrong to say that there is a lot more exciting opportunities that every business can extract out of mobile apps. From daily order procedures to transport engineering for customers,...

Mobile apps have become an important part of the customer acquisition strategy for most brands. They not only boost recall for the brand by being present constantly on the mobile wall of the user but also increase the scope of sales manifold. This generation of digital savvy, instant gratification seeking consumers, prefers the convenience of shopping on mobile apps. Here are some ways to boost sales and to enhance the user experience of your mobile app: Provide Live Chat & One-Click-Call Services: With India getting into the ‘Go-Digital’ frenzy, there is a huge surge in app downloads by Users who may not be digitally savvy but are keen on experiencing the world of an e-marketplace. So, it is important to provide Live Chat and One-click call services to facilitate such Users in voicing their queries. Promptly addressed doubts, queries, and complaints will fetch loyalty of these Customers in the long run. This experience can be further optimized by offering multi-ling...