Going by the prediction done by Gartner, it is believed that the year 2017 will witness around 268 billion mobile downloads and lead to a revenue generation of $77 billion. Furthermore, by the end of the year 2020, the revenue generated through mobile apps is estimated to cross a whopping $189 billion. These statistics are enough to depict how the use of mobile apps have increased considerably and shall keep growing in the near future.
Hence, it won’t be wrong to say that mobile apps have become imperative for the success, sustainability, and growth of a business. However, the relatively new field of the mobile app is cluttered with misleading information, stereotypes and preconceived notions. There are certain myths regarding a mobile app that are doing the rounds and should not be believed at all. Let’s have a look at the 5 mobile app myths because it’s high time that we bust and debunk these myths completely.
Mobile apps are heavy on costs: Building a mobile app doesn’t necessarily require huge funds. The cost incurred on a mobile app development mostly depends on its features, functions, additional elements and the complexities involved. The Enterprise Mobility Exchange says that a mobile app can be built within a common budget ranging between $250,000 to $500,000. Furthermore, roping app development agencies like ValueAppz can considerably minimize your budget and get your app built at reasonable rates. They can give you the best of an app without running a huge bill. The point here is that the myth “mobile apps are heavy on cost” is totally vague.
A good looking app leads to 5-star ratings: An app with aesthetic and visually appealing look might help you garner a few five-star ratings but, it doesn’t work in the long run of business. Ultimately, it’s the performance that matters. You can get good reviews and ratings for your app only if it is able to meet customer’s expectations regarding scalability and performance. An error free, the smooth functioning app is the only way to enhance your app’s rating in the play store. Hence, it’s the quality that matters, not solely looks.
Mobile apps are solely for smartphone users: There is a recurring belief that mobile apps are intended to be used by smartphone users only. Though 80% of users on the internet possess a smartphone, it doesn’t necessarily mean that they will download apps. In fact, if we go by the studies, it depicts how 36 % of smartphone users had around 11 to 20 apps on their phones and yet, a mere 3.2 % of them were active users after a month of an app download. So, you must know the fact that mobile apps are not exclusively meant for smartphones. There are a plenty of app-enabled devices which are using your app. Smart Insights show a whole new market of smartwatches, wristbands, and televisions which are being used for internet surfing and app downloads. Hence, it’s time to look beyond the smartphones and target the right market at the right time.
The job ends with the development of a mobile app: The work doesn’t end with the development and launch of your app. There is a lot more to do rather than just launching your app, sitting back and expecting to generate revenues. It is critical to promote and market your app in order to make it reach your target customers. Also, the consistent updates and development are imperative for the success of your app. Post the app launch, it becomes vital to take customer feedback, test your app for bugs, fix it instantly and work towards analyzing the overall performance of your app. So, the job doesn’t end with the business mobile app development. In fact, it begins after that.
The success of a mobile app is directly proportional to downloads: The higher the number of app downloads, the larger is the success of the app is a myth that needs to be busted immediately. App downloads are not a parameter of your app’s success. The user might download your app and dump it. It is as simple as that. Customer engagement and app usage is the critical factor when it comes to the success of an app. Also, the insights seen after app download are what matters. The time spent by users on the app, their retention rates are imperative for optimizing the user experience and enhancing the customer satisfaction which ultimately generates revenues and paves avenues for the success of your app.
The mobile app is critical for the success of your business. So, do not pay attention to these myths and get your facts right. Being careful, informed and updated regarding these myths can save you from a lot of confusion and help you concentrate on your larger goals of a successful business.
Have any queries or confusion regarding mobile app development? Feel free to contact us. Drop a line at info@valueappz.com or visit www.valueappz.com and we would happily answer all your queries.
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