Skip to main content

How to Market your App: The 5 Big Ways

In the super cluttered space of the mobile app market, it is becoming increasingly difficult to get the attention of the target audience. What is the use of developing a kickass value driven app if nobody downloads it or even knows about it? So, how do you ensure that your business app gets the attention of the relevant users?

Here are five easy ways to get your mobile app in the spotlight:

Focus on word-of-mouth promotions: Word-of-mouth 'reviews' are important for building a positive perception of the mobile app. It gives a certain credibility to the brand. So, it is definitely a good idea to get a comprehensive PR activity done using social media channels for creating a buzz about the app’s usability and awesome features. Some methods you can adopt are – run a contest on social media, get a fun video made for viral promotions etc. There are many mobile app review websites available in the market who, by just mentioning your app name (if lucky, its features too), can generate curiosity and positive buzz for the brand. Promotions using social media are one of the least expensive yet effective ways of marketing your business mobile apps.

Be proactive with User-reviews: Once a user searches for a genre in the app store, a full herd of apps is displayed to him. His selection criteria at that point depend majorly on app reviews and app brand names he can identify. As apps are always work-in-progress products having the scope of improvement and optimization throughout their life cycle, they are bound to have some negative reviews. It is extremely important for the brand to address all concerns immediately and keep the reviewers updated on a proactive basis. Don’t forget to thank them for helping you improve the app! Due to this kind of positive interaction with the brand, after a point, these app users will turn promoters/referrers for the app.

Try out targeted advertising on social media channels: Social media channels (like Facebook and Instagram) allow businesses to target users specifically accessing their account handles through mobile devices. Audience selection is drilled down to the level that a specific user set can be targeted using their mobile details – like device type(mobile/tablet), brand name (Samsung, iPhone etc.), operating system, features, the network used, location and much more. This facility makes social media one of the most highly targeted paid advertising platforms. Not just the medium, but also the members can be used for app promotions. Getting social media influencers onboard by paying them for promotions, would work like the icing on a cake.

Do a paid media campaign: There are many ways to garner users’ attention towards your business mobile app but the fastest way is to use your marketing budget is by doing mobile advertising. These days advanced targeting methods are available for advertising to mobile/tablet customers. It is the similar PPC advertising campaigns run for web users. In fact, Google provides a service called Admob (the mobile counterpart of Adwords) that facilitates targeting consumers who access websites from their mobile/tablet devices. A lot of In-app advertising options are also offered by ad networks.

Offer promotional freebies, rates, and discounts: If your app provides subscription based services or is an e-commerce app, it is a great idea to weave your marketing strategy with the goal of inducing ‘trials’. For service based apps, the brand can give promotional offers like – one month’s free trial, 100% money back within 30 days (if dissatisfied with the service), 50% off on the annual subscription etc. Ecommerce websites can offer - promotional coupon codes, time-bound discounts, referral discounts, review discounts etc.

Conclusion: It is always recommended to launch any mobile app only after it has been tested rigorously for glitches (to minimize the scope of negative reviews) and has its marketing strategy is in place (microsite creation, getting social media influencers on onboard etc.) for ensuring maximum success for the launch!

If you’re looking for a high-performance, market-ready mobile app, we, at ValueAppz can help you. Having built more than 350 apps for a myriad of industry niches, we have an experience of building interactive and quick-to-market apps suiting your idea, business and preferences. For a free demo or consultation, just drop us a line at info@valueappz.com.  

Comments

Popular posts from this blog

Is App Builder a Good Option for Your Mobile eCommerce Store?

The impact of technology has changed the way businesses are carried out. Hence, in order to survive in the long run and have a competitive edge over their competitors, businesses are going the E-commerce way and coming up with their E-commerce mobile apps in order to enhance their customer base and boost their sales. It also provides customers with a better, enhanced and a more convenient shopping experience. The considerable increase of the mobile internet users has led to the consumers spending more time browsing and shopping through their E-commerce mobile app. However, it is very important for an E-commerce business to have a clear idea about app development before they put their foot forward in it. With plenty of options available, it might look easy to create a mobile app. Even if you possess no technical knowledge and have nothing to do with coding, it is possible for you to build your own E-Commerce mobile app with the help of app builders. Sounds good? Well, sor

5 Mobile App Myths that You Should Not Believe

Going by the prediction done by Gartner, it is believed that the year 2017 will witness around 268 billion mobile downloads and lead to a revenue generation of $77 billion. Furthermore, by the end of the year 2020, the revenue generated through mobile apps is estimated to cross a whopping $189 billion. These statistics are enough to depict how the use of mobile apps have increased considerably and shall keep growing in the near future. Hence, it won’t be wrong to say that mobile apps have become imperative for the success, sustainability, and growth of a business. However, the relatively new field of the mobile app is cluttered with misleading information, stereotypes and preconceived notions. There are certain myths regarding a mobile app that are doing the rounds and should not be believed at all. Let’s have a look at the 5 mobile app myths because it’s high time that we bust and debunk these myths completely. Mobile apps are heavy on costs: Building a mobile app doesn’t ne