Mobile apps have become an important part of the customer acquisition strategy for most brands. They not only boost recall for the brand by being present constantly on the mobile wall of the user but also increase the scope of sales manifold. This generation of digital savvy, instant gratification seeking consumers, prefers the convenience of shopping on mobile apps.
Here are some ways to boost sales and to enhance the user experience of your mobile app:
Provide Live Chat & One-Click-Call Services: With India getting into the ‘Go-Digital’ frenzy, there is a huge surge in app downloads by Users who may not be digitally savvy but are keen on experiencing the world of an e-marketplace. So, it is important to provide Live Chat and One-click call services to facilitate such Users in voicing their queries. Promptly addressed doubts, queries, and complaints will fetch loyalty of these Customers in the long run. This experience can be further optimized by offering multi-lingual solutions.
Optimize User Experience: When it comes to app based sales, there are no rules. Every user acts differently but the parameters that facilitate their decision-making process can be optimized. Always keep doing AB testing to improve the UX of your e-commerce store. This is a highly dynamic medium for sales that gives ready to use data and insights on optimizations done. There are many things one can tweak using consumer insights like filter options, sorting options, call-to-action placements, overall messaging, payment interface, imagery, social media button placements etc. If changing an element works in scaling up the user experience and serves in increasing sales, then that’s a valid reason enough to initiate testing.
Also, most importantly, graphics of your app should be tuned for different resolution devices. Most companies fail to optimize apps for diverse device screens and provide half backed experience to end users.
Related Post: Mobile Apps – New Marketing Channels for Brands
Saving Time Through Pre-inputted Information: Mobile apps offer users a seamless on-the-go, hassle free transaction experience. Not only this, mobile apps save a significant amount of time due to pre-inputted or saved user information like credit/debit card details, user profile, delivery address, reward points, purchase preferences and shortlisted products. So, in just a few clicks the entire process of product selection to transaction confirmation is accomplished. When an e-commerce company invests in researching relevant consumer data points and leverages them to facilitate customer purchase behavior, they improve their chances of sales. These data points offer key insights into the psyche of the Consumer and they should be used for devising personalized notifications, ‘similar product’ prompts and geo-targeted messages.
Loyalty Schemes & Offers: As a motivational element, brands have started to align their loyalty programs with their mobile app strategy. Since a major chunk of sales is happening through the mobile platform, every e-commerce company is pushing towards app user retention. One of the ways it is being done these days is by offering exclusive App-Only coupon codes and social media linked referral offers. Reward points incentivization can also be weaved into this strategy to garner loyalty and repeat purchases.
Customer Reviews: An eCommerce mobile app is essentially a marketplace where a User gets access to N number of products and is bombarded with brands that he has never heard of. At this point, his purchase decision is highly influenced by the product reviews. Good, Bad or Ugly. Customer reviews matter. So, it is wise to always include this feature in the app. There is hardly any brand that receives 100% positive ratings. The only thing that can make a User purchase a product despite getting a poor review is the brand’s response to that review (i.e., how the concerns are addressed). On the other hand, positive reviews not only convert an app User to a product Consumer but they also create a positive impression about the brand. This, in turn, increases the brand recall significantly. It is a great idea to keep a constant tab on reviews and respond to them on time.
Conclusion: Now that we understand the inevitability of having a highly ‘user optimized’ mobile app for an e-commerce business, we must strive to make the ‘user journey’ as seamless as possible. Lesser the number of clicks in the purchase process, higher are the chances of converting an app user into a loyal Consumer.
Contact us at ValueAppz, to build eCommerce Mobile App for your online store.
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