Mobile apps have taken the consumer world by storm and the business world seemed to have adjusted quite well to this change so much that almost every sector in business has accepted, adapted and changed with the app wind. A research conducted by a private firm found that by 2020, the Indian enterprise mobile app market will be worth $500 billion by 2020. Ever since its inception and unparalleled growth potential, business enterprises don’t just see mobile app as an additional investment towards the digital marketing efforts. They perceive the potential as a tool that can strengthen their internal and external customer engagement as well transform their current business scenario into a positive or a better version.
Mobile apps have done a great deal already for the businesses but it wouldn’t be wrong to say that there is a lot more exciting opportunities that every business can extract out of mobile apps. From daily order procedures to transport engineering for customers, businesses have a great deal to achieve out of the app potential.
Let’s look back to a time when industry leaders weren’t adept about mobile apps and its inbuilt capability. An app was just an additional investment which had no route map that could take business operations to another level. Let’s take a leap to the present day. The year 2017. About 45 percent of the businesses in India have an app while about 60 percent out the remaining 55 wish to add an app to their digital container. This is completely because of the heavy return on investment that comes along with a mobile app if deployed in the right manner.
So what’s next in an app?
Over the years, businesses have learned to develop, distribute and deploy apps that have in it to help generate leads, earn revenue, reduce cost, improve productivity and create a better standard of efficiency. Daniel Burrus of Burrus Research Company suggested that about 70 percent of the businesses across the world will have an app in the next two years. The surging need for business mobile apps are something that no business organization can deny and it’s better to become a part of the trend before it’s too late.
A mobile app to improve customer engagement
What’s important here is that an app acts as a bridge between you and the many customers of your business. Business Mobile Apps can improve the customer’s interaction with the business. It is imperative to enter into a digital communication with a customer and only a mobile app can save.
An app has been able to transform the seller-buyer relationship so much that our lives as consumers have changed over the years and comfort is now confined to our fingertips on the mobile screens. From groceries to clothing, food and entertainment to shopping, a lot has changed ever since mobile apps have made their debut.
While considering the customer and business relationship, business mobile apps can help improve the interaction of business as a brand with the customer. Reducing the customer's efforts at getting what they want by understanding their needs and by providing prompt replies to their queries, mobile apps are real time savers. They can simply improve your brand image while providing value to your customers. It was found that 65 percent of customers preferred brands that have a business mobile app to their name. There's a lot more that a business can achieve via a mobile app.
An internal business mobile app too can perform wonders.
From e-grocery stores to service based industries, almost all industrial sectors have perceived of an app as a management tool. A mobile app may also be employed to leverage internal operations. Mobile apps are not restricted to their roles of becoming a link between the widely spread customer base. One of their significant roles is also to help leverage mobile to better internal work procedures. A lot of the internal work of business may be conducted via mobile apps. From conducting work that is of retinue to work that has to be performed in special circumstances, everything can be concluded in an app action. Businesses have off late, bifurcated apps into sections like office apps, sales based app, etc. Many have also added special functionalities that have actually helped in automating a lot of work.
No matter which field of business you operate in, there is absolutely nothing that an app cannot offer to help improve your style of working. There’s an increasing need for developing internal mobile apps of many establishments. A lot many companies have already started operating via their smartphones. Features like the convenience and their time-saving approach have worked very well in this regard.
Be it apps like Swiggy and Zomato that are taking food delivery plans ahead or apps like Zoho.com that have the potential to contain business operations on a smartphone screen, companies across various industries have realized that one or two transforming apps have it in them to take the entire operation to a higher level. Most of them who have employed such apps have been able to measure its impact as well. Though an expensive and intensive step, employing an app may be a big step, something that can create a great impact on a business’s goal.
Do you agree with us? Has a mobile app transformed your business? Share your story with us or create your own success story with a powerful, targeted mobile app – just write to us at info@valueappz.com or contact us here
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